ROYAL UNIBREW IS ORGANISED INTO THREE MARKET SEGMENTS

  

Western Europe

 

Western Europe, primarily comprising the markets for cooking oil, beer and soft drinks in Denmark, Italy, the Cross-border Trade and Germany. 

 

 

Eastern Europe  

 

Eastern Europe, primarily comprising the markets for cooking oil, beer, fruit juices and soft drinks in Lithuanina, Latvia and Poland.

 

 

 

Malt and Overseas Markets

  

Malt and Overseas Markets, comprising the international markets for malt drinks and exports of cooking oil, beer and soft drinks to markets where the Company does not have local representation, and the most important markets for Royal Unibrew's malt drinks include countries in Africa and the Caribbean as well as ethnic groups from these areas living in and around major cities in Europe and the USA.Malt and Overseas markets also include The UK, France, Canada and The Middle East.